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CIO Fin Goulding to leave Aviva for Flow startup

CIO of Aviva International Fin Goulding is leaving the financial services company to join the post-Agile methodology startup The Flow Academy he helped found a year ago and described to the Horizon CIO Network.

Going from a Senior Executive managing large scale technology teams to a startup is the challenge Goulding has set himself after experiencing senior CTO and CIO roles at gaming firm Paddy Power, insurance business Sabre, online organisations and as well as financial services providers Visa, HSBC and RBS.

“My speciality over the past few years has been technical and business agility,” explained Goulding ina statement. “The focus of our new business will be on getting large and or growing companies to become more nimble, in the way that startups are. The Flow Academy will specialise in bringing that expertise to companies across the globe.”

“We help companies to change,” said Goulding. “We’re not consultants. We show clients how to get change done.”

The Flow Academy has already helped train executives from financial services provider Citibank, airline Virgin Atlantic, photography business Fujifilm, oil firm BP and the NHS and is providing implementation services in the UK, USA as well as Ireland and Germany. The Flow Academy is cooperating with the Irish Computer Society to develop certification in advanced business agile skills..

You can listen to the Horizon CIO Podcast from a Horizon CIO Network event with Fin Goulding here, or read the article. 

“Business agility and digital transformation are the terms on every Executive’s lips at the moment,” says Goulding. “How do you get large organisations with the heavy weight of legacy technology on their backs to act in more dynamic ways. Well, I’ve been helping my employers to solve that puzzle for about a decade now and I decided, you know what, it’s time to spread the word. I’m looking forward to going hands on with a startup too! It’s an exciting time.”

Flow Academy offers practical hands-on support for companies that want to make the change to a true business agile way of working. Assignments are highly focused on creating practical change plans that make companies more adaptive.

“Most companies approach digital or agile transformation in the wrong way. It becomes a big change project that wraps up resources. Our message is that most companies have in fact about the same 8 to 10 problems and by picking these off one-by-one you become adaptive and agile just because you are removing all the baggage that weighs organisations down. We know those problems and we’ve solved them before.”

Along with economist and strategy advisor Haydn Shaughnessy, Goulding is the author of two best selling books on business agility: Flow: A Handbook for Change Makers, and 12 Steps to Flow are both available from

The books set out some of the main principles of what Goulding and Shaughnessy call Flow, a new way of working that emphasises deeper social interaction and the visualisation of work processes. This has led to the next chapter in the career of an Executive who has been at the forefront of technological and business change for a decade.

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About Mark Chillingworth 278 Articles
Mark Chillingworth has over 20 years of journalism and editing experience across all media platforms including online, live events, print magazines and television.

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